{"id":251,"date":"2024-06-26T22:42:09","date_gmt":"2024-06-26T19:42:09","guid":{"rendered":"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/"},"modified":"2024-06-26T22:42:09","modified_gmt":"2024-06-26T19:42:09","slug":"allwyn-wins-uk-national-lottery-license","status":"publish","type":"post","link":"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/","title":{"rendered":"Allwyn Wins UK National Lottery License"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"800\" height=\"450\"\n    src=\"https:\/\/www.youtube.com\/embed\/1lqyWqXkrio\"\n    frameborder=\"0\"\n    allow=\"accelerometer; encrypted-media; gyroscope; picture-in-picture\"\n    allowfullscreen><br \/>\n<\/iframe><\/p>\n<p>Olwin has designated Leo Burnett and VCCP as joint creative advertising firms for the UK National Lottery.<\/p>\n<p>Olwin selected these two top agencies to back its vision for the National Lottery.<\/p>\n<p>Olwin has appointed Leo Burnett and VCCP as joint creative advertising agencies for the UK National Lottery.<\/p>\n<p>Under the arrangement, Leo Burnett will create marketing campaigns for the National Lottery brand. The agency will also enhance the plans for instant win lottery games and fortify the link between National Lottery games and charitable causes.<\/p>\n<p>VCCP will be in charge of marketing communications for the Lotto and Set For Life games. It will also manage rollover and jackpot specific events based on the draw games.<\/p>\n<p>Olwin stated this multi-agency approach will aid in raising awareness of individual product brands. It said this will result in more marketing campaigns and maximize reach.<\/p>\n<p>\u201cWe are thrilled to appoint these two leading agencies to support our vision for the National Lottery,\u201d said an Olwin representative. \u201cThe competitive nature of the bidding process shows the appeal of the National Lottery to many individuals.<\/p>\n<p>\u201cWe look forward to both agencies delivering effective, engaging marketing campaigns to further expand this appeal, making the National Lottery more significant to more people in a safe and sustainable manner.\u201d<\/p>\n<p>The fourth National Lottery license. <\/p>\n<p>In the spring of 2022, the UK Gambling Commission declared Allwyn (formerly known as Sazka) as its favored operator for the National Lottery. This announcement was affirmed in the fall of 2022 when Allwyn was granted the fourth National Lottery permit and will assume control of operations in the beginning of 2024. This will signify the conclusion of Camelot&#8217;s nearly three-decade run.<\/p>\n<p>This determination was met with resistance from Camelot and its technological partner IGT, who contested the decision and ultimately pursued legal action. Camelot initiated a legal challenge in the spring of 2022, asserting that the commission lacked transparency in its communication and argued that its staff deserved a justifiable explanation for the non-renewal of the permit.<\/p>\n<p>This resulted in the High Court automatically suspending the licensing decision. However, in the fall, Camelot withdrew its High Court challenge, fearing that an extended legal dispute could endanger funds for charitable causes. This removed the final obstacle for Allwyn to secure the license.<\/p>\n<p>Earlier this year, Allwyn finalized the purchase of Camelot UK from the Ontario Teachers&#8217; Pension Plan Board (OTPP). Allwyn also completed the acquisition of Camelot&#8217;s US-facing lottery solutions division from Ontario Teachers.<\/p>\n<p>Sign up for the iGaming news newsletter. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Olwin has designated Leo Burnett and VCCP as joint creative advertising firms for the UK National Lottery. Olwin selected these two top agencies to back its vision for the National Lottery. Olwin has appointed Leo Burnett and VCCP as joint creative advertising agencies for the UK National Lottery. Under the arrangement, Leo Burnett will create [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK National Lottery Gets Creative Boost<\/title>\n<meta name=\"description\" content=\"Leo Burnett and VCCP join forces to bring fresh ideas to the UK National Lottery, boosting brand awareness and instant win games.\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:type\" content=\"article\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:title\" content=\"Allwyn Wins UK National Lottery License\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:description\" content=\"Leo Burnett and VCCP join forces to bring fresh ideas to the UK National Lottery, boosting brand awareness and instant win games.\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:url\" content=\"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"og:site_name\" content=\"Indulge in a Secure &amp; Thrilling Licensed Online Casino Experience\" class=\"yoast-seo-meta-tag\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-26T19:42:09+00:00\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"author\" content=\"admin\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" class=\"yoast-seo-meta-tag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" class=\"yoast-seo-meta-tag\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" class=\"yoast-seo-meta-tag\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/\",\"url\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/\",\"name\":\"UK National Lottery Gets Creative Boost\",\"isPartOf\":{\"@id\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/#website\"},\"datePublished\":\"2024-06-26T19:42:09+00:00\",\"dateModified\":\"2024-06-26T19:42:09+00:00\",\"author\":{\"@id\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/#\/schema\/person\/7fe3f8540cfe191b1464d5c1c2f0a7f0\"},\"description\":\"Leo Burnett and VCCP join forces to bring fresh ideas to the UK National Lottery, boosting brand awareness and instant win games.\",\"breadcrumb\":{\"@id\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/2024\/06\/26\/allwyn-wins-uk-national-lottery-license\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Allwyn Wins UK National Lottery License\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/#website\",\"url\":\"https:\/\/miamiclubcasinonodepositbonus.icu\/\",\"name\":\"Indulge in a Secure &amp; Thrilling Licensed Online Casino Experience\",\"description\":\"Unleash your gambling potential with the help of our comprehensive casino news, detailed game reviews, and expert articles. 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