QuinnBet, a digital gaming enterprise, has extended their collaboration with Hibernian, a Scottish soccer team. The agreement will span two years, encompassing the 2023-24 and 2024-25 seasons.
The QuinnBet emblem will be showcased on the front of the team’s travel attire, which athletes will don during all matches. The firm will also maintain their brand visibility on the screens and LED displays at the team’s Easter Road arena. QuinnBet initially forged a partnership with Hibernian in 2022.
Hibernian’s Commercial Director, Murray Milligan, conveyed his enthusiasm regarding the prolonged partnership, asserting that they have relished working with QuinnBet over the past year and a half. He emphasized QuinnBet’s dedication to promoting responsible gaming, which constitutes a pivotal facet of the collaboration.
Neil McPartlan, QuinnBet’s Marketing Manager, mirrored Milligan’s sentiments, underscoring the robust bond between the company and the club. He conveyed their pleasure in continuing their sponsorship as Hibernian approaches its 150th anniversary.
We consider social responsibility a top priority and appreciate the assistance of the Hibernian commercial team, who have made sure our partnership with the club will focus on promoting responsible gaming.”
Kindred is dedicated to safer gaming practices.
This agreement follows Kindred Group’s announcement last month that it would utilize its jersey sponsorship with Rangers to promote its “Towards Zero” safer gambling program.
For the 2023-24 season, Kindred will replace the 32Red brand on the front of the players’ jerseys with its sister brand Unibet.
The Unibet brand will be featured alongside the “Zero % Mission” motto. This initiative aims to raise awareness of Kindred’s efforts to eliminate all revenue derived from harmful gambling.
The program also seeks to educate players about the resources available to maintain safe and enjoyable gaming experiences, and where to seek assistance if they encounter difficulties.
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