IMG Arena, the sports wagering data division of sports media giant IMG, has inked a long-term live betting streaming and data alliance with the World Table Tennis (WTT).
This agreement will grant sports betting operators access to content from all table tennis events organized by WTT, including the sport’s most prestigious competition, the World Table Tennis Championships.
In January 2021, WTT will launch its new WTT Series, a completely new tournament structure designed to revolutionize the sport and increase fan involvement. IMG Arena’s partnership encompasses access to data from all levels of the new tournament framework: Grand Smash, WTT Cup Finals, WTT Star Series and WTT Challenger Series.
“This thrilling new partnership with WTT is a long-term agreement that genuinely motivates both partners to create a top-notch product,” said Freddie Longe, Executive Vice President and General Manager of IMG Arena. “Table tennis is at an exciting turning point in its history and the WTT’s plans to redefine the sport will provide sports betting companies with high-quality and captivating year-round content.
Table tennis is a sport with a great deal of potential, and the industry believes it will gain from improved sports wagering solutions. A new collaboration will aid in enhancing the betting interface and boosting fan engagement.
The International Table Tennis Federation (ITTF) and World Table Tennis (WTT) are collaborating with IMG Arena to distribute live streaming and betting data rights for sports gambling. This is a crucial strategic advancement for WTT.
IMG Arena has a proven history of working with federations and international sporting organizations to safeguard and expand sports through its innovative products and solutions.
IMG also declared that it will be the global exclusive licensing representative for the popular esports franchise Rocket League. This multi-year partnership coincides with the fifth anniversary of Rocket League, and IMG will bring the brand’s consumer products to market through various partnerships and collaborations.
Rocket League is one of the most popular games worldwide, and this partnership will contribute to the growth of the esports industry.
Rocket League” is a video game that blends automobiles, thrilling gameplay, competition, music, and customization. This makes it an ideal platform for developing enjoyable and captivating licensing programs that enthusiasts will adore. We’re thrilled to broaden the game’s influence globally by collaborating with other businesses on products and joint ventures.
The initial products we’ll be licensing encompass apparel, playthings, collectibles, and accessories.