A Malta-based iGaming firm, Blexr, has purchased CasinoReviews.net.nz, a well-known online casino evaluation platform in New Zealand. This tactical maneuver enables Blexr to enter the profitable New Zealand gaming sector, where online slots, known locally as pokies, are immensely favored.
CasinoReviews.net.nz furnishes Kiwi gamblers with thorough assessments and classifications of internet casinos, aiding them in navigating the extensive array of available platforms. Blexr intends to utilize the website’s established standing and user community to strengthen its position as a primary provider of gambling data in New Zealand.
The purchase, executed for an undisclosed sum in the seven figures, underscores Blexr’s dedication to broadening its holdings and augmenting its offerings in crucial markets. Koen Bongers, Blexr’s Chief Marketing Officer, conveyed enthusiasm regarding the acquisition, stressing the company’s aims to customize its technology and content to specifically address the desires of New Zealand players.
This acquisition corresponds with Blexr’s wider approach of cultivating a robust presence in regulated gaming markets globally. The company already manages casino review websites across numerous European nations, including Germany, Italy, and Portugal. Beyond its casino affiliate operations, Blexr develops sports wagering websites encompassing a wide spectrum of sports, showcasing its varied portfolio within the iGaming sector.
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