To leverage the fervor surrounding the FIFA World Cup in Qatar, BetMGM has secured iconic American goalkeeper Tim Howard as their latest brand representative. Howard, a familiar figure to US soccer enthusiasts, will be showcased in various campaigns, including complimentary games like “Tim Howard’s Penalty Challenge” and the “Quarter Million Dollar Bracket.”
“Football is massive in North America currently, and I’m excited to be collaborating with BetMGM to elevate that enthusiasm even higher,” remarked Howard. “They’re pioneering the sports wagering industry, and I’m delighted to be joining them just as the planet’s biggest competition commences.”
BetMGM is pulling out all the stops for the World Cup, with these initiatives and more being presented in regions where sports betting is permitted, encompassing Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia, and Wyoming, in addition to Ontario, Canada.
Bringing Howard into the fold is a significant victory for BetMGM. His participation will generate considerable excitement and energize supporters even before the initial whistle blows.
Iconic American goalkeeper Tim Howard, renowned for his time with Everton and Manchester United, delivered a stellar performance during the 2014 World Cup in Brazil.
On the topic of the global tournament, recent headlines have been dominated by corporations vying for player endorsements to elevate their brands.
A notable agreement saw ex-England skipper Steven Gerrard ink a deal with M88 Mansion.