A prominent sports betting media entity, Better Collective, intends to debut on the Nasdaq Copenhagen exchange, adding to their current presence on Nasdaq Stockholm.
This secondary listing is anticipated to conclude by the final quarter of 2023, subject to Nasdaq Copenhagen’s consent and meeting customary listing prerequisites.
Originating in Denmark, Better Collective views this as a calculated maneuver to enhance their profile and brand familiarity within their domestic market. Crucially, this dual listing will not entail the issuance of additional shares or affect the company’s total share structure.
Jesper Søgaard, co-founder and chief executive of Better Collective, emphasized the weight of this choice. “Establishing a secondary listing in Denmark seems like an intuitive progression for us. We were established and maintain our headquarters in Copenhagen,” he remarked. “Since our initial listing in Sweden in 2018, we have expanded considerably, generated value for our investors, and established a new objective to become the premier digital sports media conglomerate.”
Since its debut on the stock market in 2018, Better Collective has seen extraordinary expansion. Currently, the company is in an advantageous position and is poised to develop into a prominent international digital sports media conglomerate.
The firm’s listing in Sweden half a decade ago was a pivotal moment, and listing in Denmark, where the company is based, now seems like the logical progression.
The leadership team, spearheaded by the founders, has established a robust business with a solid framework. This will empower Better Collective to broaden its impact within the realm of digital sports media. They are eager to engage with and embrace Danish investors as they embark on this venture.