A top online gaming partnership network, Catena Media, aims to dominate the European market. Their strategy involves actively acquiring other businesses, and this week continued the trend. Shortly after a large purchase a few days prior, Catena revealed their acquisition of the French affiliate platform, ParisSportifs.com.
The agreement is valued at an initial €8.2 million, with Catena providing €6.2 million upfront and the remaining €2 million in newly generated shares. Similar to many of Catena’s arrangements, there’s a possible earn-out of up to €5.7 million contingent on ParisSportifs.com achieving specific revenue goals.
What makes ParisSportifs.com so attractive to Catena? This website is a major contender in the French sports wagering arena, drawing a substantial portion of its visitors from web searches, Twitter, and even YouTube. It’s already producing approximately €500,000 in quarterly income, and Catena evidently recognizes the potential for significant expansion.
This acquisition comes soon after Catena’s purchase of the German affiliate platform BrokerDeal.de for €3.6 million, a move signifying their entrance into the German market.
Catena’s current CEO, Henrik Persson Ekdahl, is clearly enthusiastic about the company’s growth. He views these acquisitions as crucial to strengthening Catena’s standing as a leading power in the European market.
This action syncs flawlessly with our planned objectives, enabling us to leverage the enthusiasm around the approaching global soccer tournament to elevate our sports wagering service.
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