As the English national team’s World Cup campaign becomes increasingly captivating, the UK’s gaming sector is experiencing a surge in activity.
Their decisive 3-0 triumph over Senegal yesterday evening has ignited aspirations of England securing their first World Cup championship since their memorable victory in 1966. Should Gareth Southgate’s squad overcome their French counterparts in the upcoming match, anticipation is sure to reach a fevered pitch.
And wherever there’s fervent enthusiasm, wagers are sure to follow.
This phenomenon was evident in the summer of 2021 when England’s path to the Euro 2020 final ignited a betting frenzy among British supporters. Worldpay (a FIS subsidiary) reported a remarkable 2.5 million transactions processed during the Euro 2020 final alone, amounting to an authorized value of approximately £50 million (US$59 million).
Worldpay’s analysis also projected a 15% increase in UK sports wagering throughout that tournament, a trend that appears to be repeating itself. They highlighted that bets placed on England during the group stages of the current World Cup had already risen by 20%.
Therefore, as England advances and the prospect of claiming the trophy grows, anticipate the gaming sector to capitalize on the heightened interest. With a reported 10,000 payment transactions processed every minute leading up to England’s semi-final clash with Denmark in Euro 2020, it’s certain that UK bookmakers will leverage this opportunity to entice new patrons with enticing deals and maintain the satisfaction of their existing clientele.
Currently, a wave of promotions is being observed from some of the most prominent names in the UK betting landscape.
bet365 is essentially promising that Harry Kane will find the back of the net in a minimum of three of England’s World Cup games. They’re offering a 1:1 payout, and Sky Bet isn’t showing any more caution. They’ve listed Kane as a lock to either score or set up a goal in each match, and if he achieves both, your winnings are doubled.
Anticipate the odds becoming even more enticing as England advances through the competition and the bookmakers aim to attract additional wagers.
Curiously, a recent survey conducted by Entain revealed that England only secured the third spot in terms of supporter favorites to emerge victorious.
Seeking an American perspective on the World Cup? Take a look at our colleagues over at Gaming America.
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