The Anaxi Oasis Loyalty program is becoming available to all casino businesses, no matter their existing casino operating system (COS). This expansion means a broader range of companies can utilize the Oasis platform, a component of Aristocrat’s Anaxi customer engagement solutions (CES).
Oasis Loyalty is a robust platform for casinos aiming to incentivize their patrons. It functions across numerous venues, utilizes a single card system, and enables operators to personalize reward structures. Its compatibility with current COS platforms simplifies implementation and administration for casinos.
Charles Hiten, Senior Vice President of Product and Development at Anaxi CES, highlighted that this initiative underscores their dedication to delivering a streamlined and cohesive player experience across all interaction points. He recognized that operators have distinct requirements and established systems, and this integration allows them to harness the full capabilities of Oasis Loyalty within their own frameworks.
A primary benefit of Oasis Loyalty is its capacity to monitor both gaming and non-gaming expenditures, empowering operators to acknowledge a wider spectrum of customer actions. The program also features sophisticated marketing tools, such as adaptable campaigns, tiered reward tiers, and the ability to segment players for targeted promotions. Operators have considerable latitude in structuring their loyalty programs, with choices spanning from conventional rewards to more geographically specific offerings linked to particular promotional efforts.
Anaxi is preparing to introduce a rewards program for the entire organization that will significantly advantage customers. They are strongly advocating for a standardized points structure across all their trademarks, striving for a smooth and unified encounter.
Regarding trademarks, FanDuel and Anaxi recently declared a collaboration! FanDuel will be the entity to debut Anaxi in the North American marketplace. Exciting developments are on the horizon!
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