Betsson and the Hellenic Football Federation (HFF) are delighted to reveal a new collaboration, naming Betsson as the primary sponsor of the Greek Cup. This multi-year arrangement will continue from 2023 to 2026. This alliance coincides with Betsson’s 60th anniversary, underscoring their steadfast commitment to backing Greek athletics. Ronni Hartvig, Chief Commercial Officer of Betsson Group, conveyed his excitement, stating, “We are privileged to support the Greek Cup, further strengthening our enduring dedication to Greek sports. I have been incredibly impressed by the commitment and fervor of the Betsson Greece team.” Sharing this sentiment, Panagiotis Baltakos, President of the HFF, commented on the advantages of this three-year contract. “We embrace Betsson as the title sponsor of the Greek Cup for the next three years. We are pleased with this agreement, through which the HFF, with a robust partner alongside, will persist in its endeavors to further elevate the prestige of the Cup institution.” He concluded, “This establishes the groundwork for a robust partnership that will benefit both the organization and the competition.”
This demonstrates our commitment to elevating the HFF tournament to its full potential. The competition boasts a storied past and an outstanding name, providing each squad an opportunity to excel.
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