Anaxi is expanding the reach of its Oasis Loyalty program, making it accessible to a wider range of casino operators, irrespective of their existing casino management system (CMS). This implies that the loyalty program, an integral part of Aristocrat’s Anaxi customer experience solutions (CSX) suite, can now seamlessly interface with any external system.
This development holds significant implications for operators aiming to deliver a streamlined and gratifying experience to their patrons. Oasis Loyalty is a robust program that utilizes a single card across various venues. It empowers players to accumulate rewards through an adaptable rules engine, while operators gain the ability to target specific player demographics with tailored campaigns, tiered loyalty tiers, and a diverse array of rewards.
Charles Hiten, Senior Vice President of Global Product and Development at Anaxi CXS, underscored the company’s dedication to a unified player experience. He emphasized that this integration empowers operators to capitalize on their current solutions while harnessing the full capabilities of Oasis Loyalty. This strategic shift towards enhanced flexibility and integration highlights Anaxi’s commitment to delivering state-of-the-art solutions for the gaming sector.
Anaxi is pushing a comprehensive incentive scheme across the organization that delivers a frictionless client journey. Using a sole card, patrons can effortlessly utilize all offerings and reap the program’s advantages. This simplified method elevates client contentment and retention. Expanding upon their current collaboration, FanDuel will serve as Anaxi’s sole associate within North America, broadening the program’s scope.
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