## 888Poker Enters the Portugal Gaming Sphere
888 Holdings has broadened its online poker presence by introducing 888Poker in Portugal. This action positions 888Poker as the second significant contender within the Portuguese gaming landscape, trailing PokerStars. Players from Portugal can now engage with their Spanish counterparts at the digital tables due to the recent formation of a joint player base between the two nations. 888 anticipates this will enhance player involvement and enable them to present a more diverse selection of games and competitions.
“Portugal represents a truly promising market with substantial potential for 888, and we are delighted to be among the initial operators to provide poker services there,” remarked Guy Cohen, SVP Head of B2C at 888 Holdings. “There exists a genuine enthusiasm for poker in Portugal, and we perceive a significant chance to further cultivate the game.”
He continued, “We are dedicated to delivering the most exceptional experience possible for all and are certain that pooling liquidity with 888Poker.es will elevate the experience for our players through an expanded player base and a broader range of games. We are optimistic that our platform will contribute to raising the standard for online poker in Portugal.”
This introduction follows 888’s March announcement outlining the initial stage of its brand-new poker platform, Poker 8. Cohen affirmed that this platform, developed incorporating extensive player input and analysis, will be accessible to Portuguese players.
888’s CEO, Itai Pazner, initially alluded to the company’s intentions to modernize its offerings during an exclusive interview in February.
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