The AP recently named BetMGM as its official odds provider. This collaboration means that BetMGM’s odds and insights will be featured in AP’s sports reporting, including game previews and other sports-related articles. This is a significant development for BetMGM, as the AP is a prominent news organization with a vast readership. Matt Prevost, BetMGM’s Chief Revenue Officer, expressed enthusiasm about the partnership, viewing it as an avenue to connect with a wider audience. Such agreements are not unprecedented in the realm of sports and media. Previously, FanDuel held a similar exclusive arrangement with the AP, but that agreement has since concluded.
Barry Bedlan, the Associated Press’s top executive for textual content and commercial operations, expressed strong excitement regarding this recent collaboration. He stressed the significance of providing the public with reliable sports wagering data and conveyed the AP’s enthusiasm for partnering with BetMGM to deliver precisely that to their readership.
At the beginning of the week, BetMGM also revealed a joint effort with PlayAGS to introduce a completely new slot machine game in the state of Michigan.
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